Tuesday, December 18, 2012

 

History of The Napier Co.

A Tour of its History


IMPORTANT BOOK PRESALE: The Napier Co.: Defining 20th Century American Costume Jewelry

The Never Before Told Story of The Napier Co.
The long awaited book titled, The Napier Co.: Defining 20th Century American Costume Jewelry is finally here! A visual encyclopedia of Napier jewelry and Napier giftware.
You'll save $30 on the book if you order before 12/31/12!

Researched and written over the course of 11 years, by Melinda Lewis, including information from interviews with over 50 former employees of The Napier Co.

This 1000+ page full-color hardback book with over 4000 beautiful images and 250,000 words of text is the first book to cover the entire history, decade by decade, of The Napier Co. covering not only the jewelry, but fashion and the jewelry history at large.
The book contains over 500 pages dedicated to the years from 1950 to 2000 and includes over 60 pages, covering findings, marks, and patents.

This is a Must Have for the Collector or Dealer

Learn how to identify pieces in your collection and future pieces for your collection. Read about the names of many popular designs and never again make a purchase without having the benefit of 11 years of research to make well-informed decisions. As a dealer or seller of Napier, this is a must have. In order to stand out with your sales, you need to make educated statements about your merchandise.

This is a Limited Edition Publication. The book is currently being offered at the special introductory price of $99.00 + $10.00 for a rare souvenir bracelet and tie-tack set celebrating the company's 100 year anniversary. This special souvenir is not available elsewhere--only here on Ebay. A bargain, at virtually 10 cents a page, with the potential of a lifetime of making informed and savvy purchases and sales of Napier Jewelry. Books of this magnitude are known to skyrocket on the secondary market. Reserve and purchase your copy before it becomes impossible to buy! Where else can you find a value like this?

Because this book is a Limited Edition Boutique printing, it no doubt will become a highly sought after collectible itself.

Should you make the gift card purchase (please select the "gift card" button when buying), you’ll receive within 3-4 days of purchase a lovely “gift card” to send to someone else or keep as a souvenir. Please let us know if you want it autographed by leaving a note in with your PayPal payment. The book will be shipped at the end of spring and weighs over 9 lbs.

Special note: Although you’ll be receiving a special gift card in the mail, this is a presale with the possibility of the book not going to print. Should that occurred, you payment will be fully refunded by January 7th, 2013.

If you have any questions please feel free to email, Melinda@thenapierbook.com
Life By Design Institute and Life By Design Publishing

To Learn More About The Book

Of all the jewelry manufacturers in the United States, none has influenced a woman’s expression of style more than The Napier Co. Throughout its 121–year history, it continually broke new ground, raising both standards and expectations for quality in fashion jewelry. It is only fitting that the Scottish name “Napier” means “without equal,” as its dedication to innovation in manufacturing methods and the creative freedom of its designers, raised the bar for the American costume jewelry industry.

This book tells the heretofore untold and phenomenal story of The Napier Co.’s inception, development, flowering, and ultimate success. It chronicles the history of its management, manufacturing, marketing, and most importantly, the unparalleled beauty of its jewelry. With approximately 4000 pictures and over 250,000 words of text and descriptions, you will be taken step-by-step, decade by decade, through the development of the Napier style. As a collector, you will learn to recognize the findings, materials, and designs to appropriately circa-date the Napier jewelry in which you are investing. As a lover of jewelry, you will enjoy the drama and excitement of the trials, tribulations, and breakthroughs at each stage of the Napier journey. In the end, you will have a deep and lasting appreciation of the romantic story infused into the metal, gemstones, crystals, cabochons, and elegance of each piece of Napier jewelry that you own or are considering owning.

On this journey, we will examine Napier’s role in the jewelry and fashion industries of which it was a part, especially the relationship between overall fashion trends and jewelry design. We will follow the development of the fashion industry as a whole, from the last quarter of the 19th century into the 21st century, with a particular focus on the 20th century, when fashion or costume jewelry entered a woman’s wardrobe as part of the necessary accoutrements of fashionable dress. As we guide you through the decades, you will learn how various social factors shaped the history of costume jewelry, including:
• The influence of the Paris Salons, couture, and the various fashion “movements” whose popularity and competition drove the ever-changing styles.
• The effects of technological and manufacturing breakthroughs, such as mass production, new materials and the affordability of jewelry on popular tastes.
• The communication breakthroughs in mass media, which both spread conventional fashion standards faster and more broadly, but also allowed for the creation of more specialized markets and styles.
• The impact of competition between jewelry manufacturing communities, firms and related industries, as well as the effects of governmental regulation and resource availability on what could be made, marketed, and sold as the latest fashion.
• And much, much more.
If you're a collectors of the exquisite Napier designs, you will want this book. Learn many of the collection names that were associate with the Napier line, from the Napier charm bracelets, Napier sterling silver, famous "Mamie Eisenhower" bracelet, to the stunning Napier bracelets and cuffs, gorgeous Napier necklace designs and much much more.
More than three decades are also associated with The E. A. Bliss Co., Napier's predecessor. Learn how this company moved from North Attleboro, MA to Meriden, CT.
This book also covers the giftware line and the tobacciana items from the famous Emil Schulke penguin cocktail shaker to Mr. Napier's own cigarette holder. Hurry ... Limited Edition and a must have for the serious Napier Collector.

www.TheNapierBook.com